About Us

What We Do

Our volunteer-led committees follow the nationally recognized Main Street America Four-Point Approach, focusing on the following key areas of community improvement:

• PROMOTION positions the district as the center of the community and hub of activity while showcasing our community's unique characteristics and events.

• DESIGN supports transformation by enhancing the physical and visual assets of the district, including public art projects.

• ECONOMIC VITALITY focuses on business education, capital/financial incentives, and other tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive the local economy.

• ORGANIZATION builds a foundation for a sustainable volunteer base, cultivates partnerships, includes the community, and uncovers resources for the district.