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Hispanic Center Lehigh Valley
Mural RFP

528 E. 4th Street, Bethlehem, PA

A Community-Based Public Art Project in collaboration with the SouthSide Arts District,
an initiative of the Bethlehem Economic Development Corporation

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Who We Are

Hispanic Center Lehigh Valley (HCLV) is a 501(c)3 organization that empowers low-income individuals living in South Bethlehem and throughout Northampton County, Pennsylvania. Its mission is to improve the quality of lives of families (Hispanic and non-Hispanic) by empowering them to become more self-sufficient while promoting an intercultural understanding in the Lehigh Valley of Pennsylvania. At HCLV, we believe in a community that embraces the economic opportunity for all and sees its cultural diversity as a foundation for building a stronger society and a more vibrant economy. We also believe at the heart of change is the individual’s desire and willingness to pursue a path toward their own independence and self-sufficiency.

Formerly known as the Council of Spanish Speaking Organizations of the Lehigh Valley, the organization provided Spanish-speaking newcomers to the Lehigh Valley a resource where they could receive assistance to attain employment, learn English and access community resources.  Today, Hispanic Center Lehigh Valley focuses all programming on empowering those served, in particular those of Hispanic origin, to become independent and self-sufficient so they can be fully integrated into the community thus strengthening the quality of life for all residents of the City of Bethlehem and the Commonwealth of Pennsylvania. Through its continuum of services, Hispanic Center Lehigh Valley positively supports adults and families during crisis, assists adults to become self-sufficient, and encourages seniors to stay active and healthy. HCLV is located on the Southside of Bethlehem, Pennsylvania, and serves residents from throughout the entire Lehigh Valley, with a majority of clients residing in the City of Bethlehem and Northampton County.

The SouthSide Arts District, an initiative of the Bethlehem Economic Development Corporation, is a downtown revitalization program that works to improve the economic conditions for businesses and institutions located in the core business district of South Bethlehem, Pennsylvania. 

Formally organized in 2015 in partnership with Lehigh University and the Bethlehem Economic Development Corporation, the SouthSide Arts District follows the nationally recognized Main Street Four-Point Approach from the National Main Street Program, focused on the developing committees of volunteers committed to the Organization, Promotion, Design and Economic Vitality of South Bethlehem. 

The Design committee’s job is to create streetscape improvement projects. Their goal is to create a beautiful exterior to the SouthSide Arts District – and what better way to do it, than through art. Each year, they work tirelessly to create new public art opportunities for artists and strive to add new and innovative public artworks to our Urban Arts Trail. This project is one of those initiatives they plan to add to the trail and celebrate at the October First Friday with a ribbon-cutting ceremony.

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Project Design:

The Hispanic Center would like to commission an artist to design a mural to bring color to this wall.  It faces the courtyard that serves as the entrance to the building that houses our Senior Center and Food Pantry.  Through this mural, we would like to celebrate the rich history and diversity of our Southside Bethlehem Latino community.

The mural would be painted on 2 Alumilite panels, each 5’ x 10’ for a total of 10’ x 20’.

Community input was sought regarding the mural design.  Below, is a summary of that input.

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We spoke with the community to find out what they’d like to see in this mural. Here’s what they said:

• Create a connection with our community

  • The Bethlehem Star

  • Hispanic Culture

  • Diversity

  • Family / Love

• Hispanic Flags / Maps

• Incorporate Nature

  • Tropical Plant Life, Coconut palm trees

  • Wildlife

  • Very colorful garden, Flowers

  • Beaches or Forests

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Copyright/Mural Rights

Copyright, including all designs, shall remain property of the artist. Upon the completion of the project, finished murals become the property of HCLV.

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This Call for Entries is open to artists with mural experience. Artists are asked to submit the following info by 11:59pm on Sunday, August 1st:

• A resume or short biography, and additional images of previous work.

• 5 digital Images- examples of your work that give a sense of your skill and approach to this project

• A brief description of the proposed mural or representation of your style

• Theme – using the community input that has been gathered, please submit a design that celebrates the rich history and diversity of our southside Bethlehem Latino community.

• A brief description of your approach to the planning and execution of this mural project

• A detailed budget, list of materials and timeline

• Three references

   

Artists or artistic teams will be chosen by a juried panel comprised of a mix of art and design professionals, non-profit staff, city representatives, and other stakeholders. Commissioned artists or artistic teams will receive a stipend of up to $3,000 to purchase materials, insurances and licenses necessary to successfully complete the project (paint, brushes, other supplies) and an additional $5,000 payment for the completed work.

Applications will NOT be accepted by mail. Please submit all application materials online at www.southsideartsdistrict.com

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Selection of the Artists

All applications will be reviewed by a jury panel comprised of representatives from the Hispanic Center Lehigh Valley, City of Bethlehem, Bethlehem Fine Art Commission, the SouthSide Arts District, the Bethlehem Economic Development Corporation and volunteers who will vote on the final selection. The selection committee reserves the right at its sole discretion to reject any and all proposals without penalty. Entries will be critiqued on following the proposed theme, originality, creativity, artistic merit, functionality, relevancy to installation site, durability in an outdoor setting and associated project costs. The final selection, will be the proposal that best illustrates these initiatives. The selected artist or artistic team should be prepared to enter into a contract based on the terms as presented here. 

The winning proposal will be retained and become the property of the HCLV. HCLV and the City of Bethlehem reserves the right at its sole discretion to reject any and all proposals without penalty. 

The SouthSide Arts District will guide HCLV on all necessary permits, as well as be a partner to HCLV and its artist / artistic team to provide help and guidance, for HCLV to manage the execution of the project to ensure it completion. Artist/Artistic teams will need proof of personal liability insurance, as well as a business privilege license. The SouthSide Arts District will provide guidance to HCLV to help the artist/artistic team retain these documents.

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Project Timeline:

August

•Call for Submissions
•Review Submissions
•Select Artist

September 

•Supply purchase
•Permit & Insurance completion
•Begin Painting

September

•Painting

September

•Complete Project
•Make Payments

October

•Celebration at First Friday

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APPLICATION PROCESS

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Please complete our form and upload all of your credentials when ready:

• A resume or short biography, and additional images of previous work.

• 5 digital Images- examples of your work that give a sense of your skill and approach to this project

• A brief description of the proposed mural or representation of your style
  Theme – using the community input that has been gathered, please submit a design that celebrates the rich history and diversity of our southside Bethlehem Latino community.
  

• A brief description of your approach to the planning and execution of this mural project

• A detailed budget, list of materials and timeline

• Three references

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