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610-360-5778 missy@southsideartsdistrict.com

SouthSide Arts District
Street Mural RFP

A Public Art Project funded by the SouthSide Arts District,
an initiative of the
Bethlehem Economic Development Corporation

Who We Are

The SouthSide Arts District, an initiative of the Bethlehem Economic Development Corporation, is a downtown revitalization program that works to improve the economic conditions for businesses and institutions located in the core business district of South Bethlehem, Pennsylvania. 

Formally organized in 2015 in partnership with Lehigh University and the Bethlehem Economic Development Corporation, the SouthSide Arts District follows the nationally recognized Main Street Four Point Approach from the National Main Street Program, focused on the developing committees of volunteers committed to the Organization, Promotion, Design and Economic Vitality of South Bethlehem. 

The Design committee’s job is to create streetscape improvement projects. Their goal is to create a beautiful exterior to the SouthSide Arts District – and what better way to do it, than through art. Each year, they work tirelessly to create new public art opportunities for artists and strive to add new and innovative public artworks to our Urban Arts Trail. This project is one of those initiatives they plan to add to the trail and celebrate at the September First Friday with a ribbon-cutting ceremony.

The Project

Public art has long been sought as a solution to busy trafficked intersections. Murals often cause the driver to focus and navigate the crossing with caution. Traffic calming is certainly one of the goals for this project, as well as building a sense of community, with an emphasis on health, wellness and walking. The street mural will be located within the bump-outs of the intersection at Adams and Third Streets, and may not cascade onto the sidewalks or into the street.

Examples:

This Call for Entries is open to artists with mural experience. Artists are asked to submit the following info by 11:59pm on Sunday, May 16th:

• A resume or short biography, and additional images of previous work.
• 5 digital Images- examples of your work that give a sense of your skill and approach to this project
• A brief description of the proposed mural or representation of your style

• Theme – Traffic calming, as well as building a sense of community, with an emphasis on health, wellness and walking. The street mural will be located within the bump outs of the intersection at Adams and Third Streets, and may not cascade onto the sidewalks or into the street.
• Strong emphasis on the colors Blue, White and Green. Other colors may be incorporated

• A brief description of your approach to the planning and execution of this mural project
• A detailed budget, list of materials and timeline
• Three references

Artists or artistic teams will be chosen by a juried panel comprised of a mix of art and design professionals, non-profit staff, city representatives, and other stakeholders. Commissioned artists or artistic teams will receive a stipend of up to $5,000 to purchase materials, insurances and licenses necessary to successfully complete the project (paint, brushes, other supplies) and an additional $8,000 payment for the completed work.

“Traffic Paint” is required for this project. It can be found at Sherwin Williams.
The type of traffic paint shall be reviewed and approved by the Department of Public Works

Applications will NOT be accepted by mail. Please submit all application materials online or at missy@southsideartsdistrict.com 

Selection of the Artists

All applications will be reviewed by a jury panel comprised of representatives from the City of Bethlehem, Bethlehem Fine Art Commission, the SouthSide Arts District, the Bethlehem Economic Development Corporation and volunteers who will vote on the final selection. The City of Bethlehem will perform an additional evaluation for safety risks. The selection committee reserves the right at its sole discretion to reject any and all proposals without penalty. Entries will be critiqued on following the proposed theme, originality, creativity, artistic merit, functionality, relevancy to installation site, public safety, durability in an outdoor setting and associated project costs. The final selection will be the proposal that best illustrates these initiatives. The selected artist or artistic team should be prepared to enter into a contract based on the terms as presented here. 

All artists/artistic teams will be notified if they are selected or not selected for this project. Upon the announcement of the winning proposal, the artist or artistic team will be part of a community conversation organized by The SouthSide Arts District. The artist or artistic team should prepared to chat about the project and gathering community feedback to help mold and guide the final look of the mural. 

The winning proposal will be retained and become the property of the City of Bethlehem. The City of Bethlehem reserves the right at its sole discretion to reject any
and all proposals without penalty.

The SouthSide Arts District will take care of all necessary permits and costs associated with those permits, as well as be a partner to the artist / artistic team to provide help, guidance and manage the execution of the project to ensure it is completed. Artist/Artistic teams will need personal liability insurance, as well as a business privilege license. The SouthSide Arts District will provide guidance to help the artist/artistic team retain these documents.

Project Timeline:

May
• Call for Submissions
• Review Submissions
• Select Artist
• Crosswalk Repairs

June
• Crosswalk Repairs Complete
• Supply purchase
• Permit & Insurance completion
• Begin Painting

July
• Painting

August
• Complete Project
• Make Payments

September
• Celebration at First Friday

Copyright/Mural Rights

Copyright, including any and all designs, shall remain property of the artist. Upon the completion of the project, finished murals become the property of the City of Bethlehem.

APPLICATION PROCESS

DOWNLOAD YOUR STREET MOCKUP FORM HERE

Please download our street mockup form first and upload with all your credentials when ready

  • A resume or short biography, and additional images of previous work.

  • 5 digital Images- examples of your work that give a sense of your skill and approach to this project

  • A brief description of the proposed mural or representation of your style

  • A brief description of your approach to the planning and execution of this mural project

  • A detailed budget, list of materials and timeline

  •  Three references

     

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